It’s selling something you know will solve a problem for your ideal client and they will be provided with a desired outcome they would like to have
There are so many moving parts that go into making a good offer. And unfortunately, I see so many entrepreneurs who have amazing gifts but they are not making the sales in their business because their offers are NOT CLEAR!
Being able to break down exactly what you do so clearly and creating an offer that is a no brainer for your ideal client is what is necessary to being successful in your business.
Once you create soul aligned offers, selling them becomes easier and easier.
Then once you create one offer you need to create more and have several products in your product suite that are extended and scalable over time. So that you can bring in consistent income every month or every day, so you are not just selling when you need money. Having processes in place, help you breathe every month so you don’t have to worry about how you are going to get your bills paid and then add that surplus of cash overflow to your bank account.